Master Brand Positioning: Manifest Prospects

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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers.

How can you determine if your marketplace positioning is on target?

Do any of these warning signals sound familiar?

1. Know what you sell.

2. Identify your ‘doorway problem.’

3. Clearly define your qualified buyer.

Chasing target markets keeps you broke.

Attracting qualified buyers gets you paid.

4. Develop your key messages.

5. Specify your differentiators.

6. Establish your expertise.

7. Humanize your excellence.

Int’l Business Growth Coach | Award-Winning Marketing Strategist | Forbes Coaches Council | #1 Amazon Author | Addicted to Growth | MichelaQuilici.com

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